A common misconception I encounter with clients is that 90% of a business is the product. The product or invention is merely a seed that allows the tree or business to grow. An invention will fail to profit if not attended to like a seed sitting a desk drawer. Actually acquiring that seed is juts the beginning. Just think about the path a seed takes to becoming a tree, site selection, sunlight considerations, soil availability of water, constant pruning and more.
Considering an invention, there's Intellectual property to consider for protection. Then there's determining if there is a market. How to get to market. How to build and scale for increased sales. Who will deliver the product? How and who will market the product? Who will fund this vision?
A good MBA can run the company that eventually gets built. But getting from concept to that point requires a commercialization expert (MSTech Comm). Here's where we provide value. All the steps mentioned above and so many more need to be considered, balanced, coordinated and aligned with the market. Only then can one claim to have a business. Only then will an investor consider investing.
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