Friday, June 1, 2012

Human Evolution and the Business Strategy Model

As a paleontologist, I tend to see any process as a sequence of interconnected events. What's interesting to me about business strategy is how it relates to natural processes. As the graphic I crated below demonstrates, humans have really changed things. In a VUCA world (Volatile, Unpredictable, Complex and Ambiguous) humans have evolved a really cool pre-adaptive trait, reasoning abilities that allow us to adapt to changes in our environment and the the introduction of new species (Products). Our very productive economic systems are a natural progression of the system that our ancestors developed shortly before leaving the trees and the totally helplessness of non-adaptive living. 


Adaptive humans outcompete other non-adaptive species and less adaptive fellow humans (think Neanderthals) through a process that continues today in business strategy. 

This graphic is the property of George J Constance, Jr. Linking is allowed, but reproduction is any form is prohibited without written permission from George J Constance, Jr. 

and here a closer look at the Adaptive species path:



There's a lesson here for the socialist-minded. The over-riding forces of competition haven't and won't change. And our responses have evolved over millennia. They can't be discarded wholesale. Our responses follow a tried and true method of analysis, strategy, implementation, monitoring and reacting through further strategy. Failure to do so as an individual or a corporation will result in extinction.

Next time I'll attempt to relate this graphic with current business strategy models and to our cavemen ancestor's trek out of Africa.

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