Paying for Convenience

Keurig has a neat little product that raises the price of a cup and is bad for the environment with its little extra plastic cup step, not to mention the entire new industry to make, distribute and hopefully recycle the little buggers. Of course I'm talking about those little K-cup devises that produce a single cup of coffee or tea or whatever they pack into those suckers. They're selling like hell and Coca-Cola has taken a 10% stake in the company. So why is this eco-unfriendly high priced product selling? 'Cause it's so damned easy to just plug in, press play, and walk away with a cup and no pot to clean. Is it that much easier to do than the usual method? Apparently, they're a hot item that's getting hotter than their product every day. Lesson here, for pricing strategy folks, convenience trumps price when it's dished out in small increments. In the first world, anyway, even doubling the price of something that's considered an affordable luxury is not out of the question. Oh, and the Keurig pot, the rice to play, is pretty pricey too. Think I'm gonna follow around some really sedentary folks to see what they do and need/want. Shouldn't be hard - they're sedentary - right?

Small Business Gets Black Eye from Obamacare

Greta Forbes article on the unexpected negative impact of Obamacare on small business that needs to be addressed asap. Click through here to read full article of Forbes.