I Ain't Afraid of No Posts

https://en.wikipedia.org/wiki/Spirit#/
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I like to write as the mood or idea comes to me. So a lot of the sources I quote are somewhere in the pile behind my desk. Like google being the 18th search engine business. Can't recall where I got that one from, but point is, they didn;t let the first 17 failed attempts dissuade them from being number 18.

Likewise Amazon was absolutely railed against when they started selling things other than books. "They're BOOKSELLERS - Period!" was the chorus heard from every so-called business expert in the field.

I'm sure, if you're an entrepreneur, that you've heard more Debbie Downers than you care to count blow hard about the dangers of any course of action you could take and why you shouldn't go there. And they love posting all about it. What they're saying is "I'm a coward, How can you not be afraid like me?!"

What these folks do have in common is being too lazy to do their homework. A business strategy - long before spending a dime on the actual business - is critical. It can identify why the others have failed, why you're different, and the path you need to take to be successful. Google and Amazon relied on their unique product offering, their unique core competencies and a well-planned strategy that connected them with a well-researched customer need. This alignment is business strategy.