Be a Viking Not a Berserker

https://en.wikipedia.org/wiki/Berserker#/
media/File:Bronspl%C3%A5t_pressbleck_
%C3%B6land_vendeltid.jpg

History rarely treats them as such, but the Vikings were brilliant strategists. Their well-known and well-deserved reputation for brutishness was usually followed by some fine deal-making that allowed them to physically establish themselves in territories from the Byzantine Empire through North America and control trade throughout most of Europe. And part of that strategy was to establish a foothold using a segment of Viking society known as the Berserkers.

The Berserkers, from which the term "berserk" originates, were the shock troops of the Viking world. Historical texts describe them as savage beyond belief charging into battle in a frenzy wearing animal skins and no armour, biting on their shields, and displaying super-human strength. They are described further as immune to the pain of fire. So terrifying was their appearance and actions that the werewolf legend may have been based on these animal skin clad, beast-like Vikings. They were, in fact, probably drug-induced and so fearsome that they often turned on their fellow Viking communities or hosts, raping and killing at will. For this reason, Viking Lords often turned the sword on these Berserkers after battle to restore order to their newly-won territories and rationally negotiated lasting treaties with defeated foes and neighbors alike. The greatest Anglo-Saxon King Cnut was in fact a Dane and King of England, Denmark, Norway and a big chunk of Sweden. He didn't accomplish this gnawing on his shield.

As a business strategists, I seek out Vikings, aggressive, determined people who are passionate about their products. The Berserker know-it-alls with no time to think through their business processes and company direction are bound to end up on the wrong side of the sword. I don't have time for them.

GJC Business Strategy Consulting has teamed with other Vikings in Marketing and Branding, Web Development, Accounting and Finance, and Law professionals to provide C-level services unprecedented to entrepreneurs. We quickly plan strategies that provide not only a foothold in your market, but a plan for rapid and lasting growth through market exploitation and collaboration.

Long story short, be a Viking like Cnut and not some nameless berserker.

iamge credit: https://en.wikipedia.org/wiki/Berserker#/media/File:Bronspl%C3%A5t_pressbleck_%C3%B6land_vendeltid.jpg