Getting in early on a trend is every marketer's dream. Predicting one, unfortunately, isn't so easy.
As a technology commercialization consultant, I love business development and watching how all the pieces fit together and blend with the environment. I'm also a fan of the Steampunk aesthetic. So when IBM released a report predicting Steampunk is a trend that will become mainstream hip as early as 2013, I took notice.
For the uninitiated, steampunk according to wikipedia is:
Steampunk is a sub-genre of science fiction that typically features steam-powered machinery,[1] especially in a setting inspired by industrialized Western civilization during the 19th century. Therefore, steampunk works are often set in an alternate history of the 19th century's British Victorian era or American "Wild West", in a post-apocalyptic future during which steam power has regained mainstream use, or in a fantasy world that similarly employs steam power.
... and so much more.
The genre has attracted the imagination and contributions of many talented people in music, literature, fashion and art. When Gary Oldman and William Defoe start showing up at fashion shows wearing steampunk inspired designs, as a marketer you might want to take notice. We have at Kronicity and are including lots of cool steampunk features that can ride this trend. And I've created this Steampunk Pinterest Board for a taste of the style.
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| "Prada Goes Steampunk" on Community BuzzFeed site: http://www.buzzfeed.com/steampunk/prada-goes-steampunk-for-fall-3n9d |
Want more evidence? Consider unknown music artists like Mr. B The Gentleman Rhymer, Professor Elemental, and Abney Park can get 100,000 views, there might be money to be made. Check out their embedded videos below and the stunning video short here:
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