I have a blog that discusses the Entrepreneurial Sequence, an attempt at what to do and in the order it should be done in. It includes a graphic that depicts the sequence as well. And because no one size fits all, you might take some exception to some items, but overall, it's a great tool o follow and use to make sure you've included all the important stuff. Which brings up today's topic, Analysis THEN Strategy.
Virtually every client and potential client I've interviewed gets this wrong. They start on the wrong end. They choose a location, an image or a price based on, well... not much real data. Before going to market, you have to understand who your most likely customer is and what motivates them to buy and determine how to reach them. This is Market Analysis. Once this is complete, you can focus on Market Strategy, the How to reach close the gap between your product and the customer. Likewise, Business Strategy that includes positioning, branding, your unique selling point and how you'll operate are determined through carful analysis of your business, your product and the competitive forces that act upon you, or Business Strategy Analysis and Branding.
This all falls under the "Think Before Acting" category.
Check out the blog and let me know what you think. If you want to delve deeper, try our ebook/lesson plans on Amazon and Barnes & Noble.
On Amazon Books
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