As a business strategist, I analyze the competitive landscape against the core competencies of my clients and develop business strategies based on this. This includes business model (how you do business), target markets (who you sell to), pricing and channel development (how the product moves from design through manufacture and into the customer's hands). One very critical and obvious channel is marketing to the customer.
Once you understand exactly who the customer is, age, sex, ethnicity location etc.. and I can help here, determining how to get to that customer is both art and science. Radio, television, print and web-based social campaigns are all still viable options, depending on the product.
Video is an option that should not be overlooked in nearly any market. Online video in particular is exploding. Unfortunately, and way too often, a client will be driven to pay for the prettiest video, the funniest video or one that hits a personal client emotion. Imagine a funny or sexy cancer-treatment advertisement. Some things should be serious.
All marketing campaigns should be targeted and aligned with the marketing goals of the organization, be it for profit or not.
George Constance Business Strategy Consulting works with a number of partners to develop every aspect of a business venture. Through careful analysis and alignment, we reduce wasted cost and effort. And because we work with several partners, each with specific skills, we can develop your business timely and cost effectively. Something every startup needs.
If you're considering a marketing campaign, contact us to meet our marketing partners, videographers and web designers.
The Multimedia:
From our preferred marketing partner, Silent Partner Marketing. Contact us for an introduction.
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