There are so many components to a truly aligned product. I'd like to look at Marketing today. Without a truly integrated and well aligned marketing strategy, even the best of products will fail miserably. To succeed, the product must be; ONE packaged to properly convey value and create desire and TWO known. This requires a knowledge of the market segment that is to be marketed to, the channels the product requires to get to market, value of strategic partners and an intimate knowledge of the means available to reach the target market. No one individual or firm can do all of this. It will require team of C-level professionals dedicated to the individual tasks and critically important a team that can function in a very interconnected way.
Here's where we introduce the good and bad news bits. The bad is that this integrated process involves a lot of time and people and a bunch of cash. There's no way around it. The good news is that aligning it all makes raising funds possible. More good news, no one invests in small businesses. The alignment process is designed to create a large profitable businesses.
If you have a great concept, reach out to us to develop it into a fundable business strategy. You focus on the concept and we handle the rest. Give us a call and we'll discuss what' needed to get you to that next level and finding the cash to tell everyone who you are and what you do.
Meanwhile, check out our favorite marketers at Zande+Newman Design in New Orleans, a world class firm run by really swell and super smart and talented folks. The site describes the value of a truly integrated marketing firm.
Links Cited: Zande+Newman Design
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