Macy's is way ahead of the game in marketing customer loyalty by providing a phone app that allows purchases at the register with a tap of the phone to the register and instantly adds any loyalty points or discounts. In return, they get to market to you via the phone app and built in monitoring of your purchasing behavior. Sweet! This works out better for both customer and Macy's than the instant coupon most clerks offer using the flyers on the register desk. Check out the video that explains what's coming.
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